Friday, May 5, 2017

Yoga Guru Ramdev's Patanjali Wants To Take On McDonald's, Subway Restaurants and KFC In Food Retail

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Yoga Guru Ramdev's Patanjali Wants To Take On McDonald's, Subway Restaurants and KFC

In Food Retail

Yoga Guru Ramdev's Patanjali Wants To Take On McDonald's, Subway Restaurants and KFC  In Food Retail


Baba Ramdev’s Patanjali Ayurved Ltd., which has taken on the likes of Unilever with its range of natural and Ayurveda nutrition, plans to enter the restaurant business in India and compete with Subway Restaurants, Kentucky Fried Chicken Corp. and Mc Donalds.

The company, based in the north Indian state of Uttarakhand, is working on "an extensive plan" to start a restaurant chain, Baba Ramdev -- a yoga guru and the face of Patanjali Ayurved -- said at a press conference in New Delhi on Thursday.

Ayurveda uses the herbal compounds and special diets based on a belief that health and wellness depend on a balance of mind, body and spirit.

Santosh Kanekar said that Patanjali will increase competition in crowded food retailing space in India; he is a Mumbai-based adviser at BeLive Corp and consults with hedge funds. Food accounts for about 57 percent of India's total retail business and the market is expected to more than triple to Rs. 71 lakh crore ($1.1 trillion) by 2025, according to India Food Forum, a retail-exhibition platform.

Kenekar also said "There are already many restaurant, subways that are good  players in food system and even a strong player like Dominos is also struggling for growth”. Patanjali Ayurved has the ability to generate buzz initially though it probably doesn't have a sustainable competitive advantage in the Quick Service Restaurants space, which requires high capital expenditures.

According to Baba Ramdev, his aim is to wean Indians off what he considers unhealthy food.

He is hoping Patanjali Ayurved can replicate the success its had in the consumer products space, where it has some 500 offerings spanning food, nutrition, and beauty and personal care. According to Euro monitor about a decade ago, it had a 1.2% share of India's beauty and personal care market in 2015 from 0.2% in 201.

Baba Ramdev said “the company's turnover was Rs. 10,500 crore in 2016-17.” It has the capacity to make products worth 300 billion rupees and plans to double that next year.

Ramdev has said he's an "unpaid ambassador" at Patanjali and that childhood friend Acharya Balkrishna holds 97 percent of the company's shares. “Patanjali has broken the stranglehold of multinational companies”. He also said “I want India to be free of the hold of foreign companies.”

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